INSTALLATION AND WEBPAGE
The exhibition style [Stajel] consisted of the creation of a new large-scale social entrepreneurship campaign. The campaign marked the beginning of a socially oriented and responsible cigarette company, whose economic profits finance cancer research, smoking prevention, medical equipment etc. In this way the company both sustains and destroys its own livelihood through a radical marketing strategy. The exhibition consisted of a public installation, a website gathering open-source recipes for tobaccoproduction, and an advertisement campaign for the social benefits the product. Furthermore a small tobaccoproduction was started.