INSTALLATION AND WEBPAGE
[Stajɘl]
PROJECT
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EXHIBITION

 The exhibition style [Stajel] consisted of the creation of a new large-scale social entrepreneurship campaign. The campaign marked the beginning of a socially oriented and responsible cigarette company, whose economic profits finance cancer research, smoking prevention, medical equipment etc. In this way the company both sustains and destroys its own livelihood through a radical marketing strategy. The exhibition consisted of a public installation, a website gathering open-source recipes for tobaccoproduction, and an advertisement campaign for the social benefits the product. Furthermore a small tobaccoproduction was started. 

Roskilde Museum of Temporary Art, Snæverstien, 2015
Roskilde Museum of Contemporary Art
Roskilde, 2015
Portrayed in Weekendavisen and presented in the radio programme P1 Eftermiddig, DR (Danish Radio)
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